Friends and founders Eloise Shanahan and Ally Munro dreamed up Sonnie as a solution to meet their own needs for quality, stylish wardrobe staples they could buy for their kids in their native New Zealand.
The Kiwi mums had a clear vision - a children’s clothing label that was functional but fashionable, with a focus on timeless pieces that can be worn, loved and passed down.
Their collection of durable, everyday essentials are made to last and ethically and sustainably produced using quality fabrics including 100% GOTS-certified organic cotton - that’s safe for your children and kind on the environment.
Made for both boys and girls, with a focus on creating long-lasting organic clothing for kids that can be worn in all seasons.